Pay Per Click Management Services For Ecommerce Shops
Management of pay per click advertising channels for your
busines. Whether its Google, Facebook or Microsoft Ads.
Free advertising account audits to get feedback on performance, potential improvements and piece of mind.
See if we can offer you a better price than your current agency.
See if we can increase your ROAS.
See if we can scale your campaigns if they have hit a brick wall in growth and progress.
See if we can help with disapprovals on merchant center or account suspensions.
WHO
WE ARE
We are a PPC Management agency who focus on managing your advertising channels effectively to increase return on ad spend and look to grow and scale your advertising channels to support the rest of your business.
OUR
WORK
We have over 7 years experience managing advertising accounts and can work with both small and large budgets. Which have allowed us to manage spending effectively and scale and build campaigns when there is increased marketing budget added to advertising channels.
What we offer:
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Granular approach to your campaign:
Interactive Report:
Making the most out of Data and variables:
We take a granular approach to a campaign structure. Meaning products are carefully optimized based on a number of factors such as product price, margins, stock level etc. Rather than the one size fits all approach that some agencies take.
We provide an interactive report which allows you to look at a number of different time frames. So you can see the performance of your account in comparison to other days, months or even years. To get a short and long term of performance. This will be highlighted with simplistic performance metrics that are easy to understand.
​We carefully assess a number of variables and all the data we have at our finger tips to make the best decisions on optimizing your account for the best success. The more data we have, the more we are able to analyze your account and have a head start on your competition who may not be using their data effectively or maybe late to the Google Shopping party.
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​Driving Traffic with purpose:
We aim to drive traffic to your store with the intent of a purchase. Surprisingly, on average 97% of traffic result in a sale so it is important that the traffic is of high quality. As mentioned before gathering data effectively and using an omni-channel approach through other advertising channels can increase the chance of a sale. As on average it takes three touch points before a user makes a purchase.
How the process would look to sign up and once signed up to our service?
Audit existing account/create new account
Understand your margins, best sellers, expectations
Outline our management fee, contract and strategy
Campaign creation or campaign optimisation
1-30 days test and optimisation timeframe
Monthly reports on performance
1-30 days test and optimisation timeframe
Driving Traffic
Our aim is to drive traffic from pay per click channels to your website. PPC is advantageous for this as another method to drive traffic is SEO (Search Engine Optimisation). However, SEO is a very long term strategy and Pay Per Click is quicker in results becomig apparent. Pay Per Click is also a form of SEO as increasing traffic to your store benefits your SEO rankings. It is a good idea to have both marketing tools to increase traffic to your store.
Certifications
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We have been Google cerfitied for over 7 years continaully passing a wide range of Google Ads Certifications to keep up to date with changes in the platform.
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This means we have a deep understanding of the different products Google Ads have such as Google Shopping, Google Search Ads, Dynamic Ads and VIdeo Ads and can use the products to effectively drive traffic to your store.
Growth & Scalability
​We look to grow and scale your revenue across the advertising channels that show the most demand for your products. Making the most out of your advertising budget and meeting your target audience on the platforms that are most beneficial to you. This method means we are less likely to leave money on the table and this allows us to grow and scale incrementality.
FUN
FACTS
50%
Average PPC revenue in relation to overall revenue
10x
Average ROAS
1%
Conversion rate
3%
Average Click through rate
Omnichannel Approach
The reason this is usually effective is because it allows for multiple touch points when reaching a user. If a user is searching on Google and then later visits Facebook and Instagram the omnichannel advertising approach means the customer can be reminded of your products again and again and there is a chance to reach them on both social media and when they are using a search engine.
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It also means we can effectively use a funnel strategy maybe using one channel to reach a customer and one to increase the chance of purchase. When used separately this is less effective but used together can be hugely effective.
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What is PPC AdvertisingPPC stands for pay per click. This is a form online advertising were you pay for each click from a user on your ad which directs traffic to your website.
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What will I be paying for with this service?With the service you will be paying for quality not quantity. We work to drive traffic to your store in the most effective ay we can. We concentrate on quality of traffic. We analyse, optimise, monitor and management your advertising campaigns to ensure the best performance. Some agencies work on time and make loads of changes to a campaign with no real benefit. It is more productive to test, analyse and optimise a campaign rather than make loads of unneccessary changes that don't have time to produce effective analysis.
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What is Google Shopping?Google Shopping is a pay per click product Google offer that focuses on showing your products to users on Google who are looking for them. Placing your product ads on the most popular search engine alongside your competition so users can decide which retailer the user wishes to choose depending on factors such as product price, delivery price, product image and product title. Google Shopping is especially important in ecommerce as it highlights the product title, price and image giving users a clean picture of what they are looking to purchase before they click on the ad. Something which Google search ads aren't able to provide. This is why Google Shopping is the most popular ad format for Ecommerce advertisers.