Microsoft Ads
Microsoft Ads is a pay per click advertising system that works across a number of Microsoft's products. Most notably Microsoft Bing. Since Microsoft introduced its ai tools the platform has seen an increase in users. Microsoft ads is also interesting as it typically has a slightly older target audience so is more suitable for certain products. Also as a result of having fewer visitors than Google auctions are usually more cost effective. This means Microsoft Ads can be great for an omnichannel approach or a cost effective method to start with lower spend in comparison to Google Ads.
What can we do for you?
We look to create campaigns like the ones we create for Google Ads. Microsoft Ads have the same campaign types. However, they have a number of different variables such as the management metrics, the advertising account navigation and bidding strategies. That's were our knowledge comes in handy to ensure this channel isn't left out as money could be left on the table otherwise.
Microsoft Ads Process
Access or create Microsoft Ads account
​Add conversion tracking
access or create Microsoft Merchant center account
Ensure client has completed business information required
​Create Microsoft Ads feed
​Ready to begin Microsoft Ads
Microsoft Ad Formats
Microsoft Shopping Ads
Microsoft Remarketing Ads
Microsoft Search Ads
​Microsoft PMax Ads
Microsoft Dynamics Ads
Microsoft Video Ads
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What is PPC AdvertisingPPC stands for pay per click. This is a form online advertising were you pay for each click from a user on your ad which directs traffic to your website.
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What will I be paying for with this service?With the service you will be paying for quality not quantity. We work to drive traffic to your store in the most effective ay we can. We concentrate on quality of traffic. We analyse, optimise, monitor and management your advertising campaigns to ensure the best performance. Some agencies work on time and make loads of changes to a campaign with no real benefit. It is more productive to test, analyse and optimise a campaign rather than make loads of unneccessary changes that don't have time to produce effective analysis.
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What is Google Shopping?Google Shopping is a pay per click product Google offer that focuses on showing your products to users on Google who are looking for them. Placing your product ads on the most popular search engine alongside your competition so users can decide which retailer the user wishes to choose depending on factors such as product price, delivery price, product image and product title. Google Shopping is especially important in ecommerce as it highlights the product title, price and image giving users a clean picture of what they are looking to purchase before they click on the ad. Something which Google search ads aren't able to provide. This is why Google Shopping is the most popular ad format for Ecommerce advertisers.